Monthly Archives: February 2012

Mobile Marketing: Guess who’s coming to dinner?

Guess Who’s Coming to Dinner is a controversial 1967 American film classic dealing with an unlikely dinner guest. Fast forward to 2012 and the Mobile World Congress 2012 and you will find some unlikely dinner guests bringing their products to … Continue reading

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Is the PC market dying a slow death?

The businessinsider.com posted a “Chart of the Day” back on May 27th showing the decline of Microsoft’s PC market to a negative 4%.  Fifteen years ago Microsoft was the king of the PC market. Its Windows operating system has dominated … Continue reading

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Has Mobile Phones Made US Too Connected?

Everywhere you turn, someone is on a mobile device –talking, tweeting, or typing. In the park, at the bar, on the sidewalk. How connected are we, really? To benchmark, 11mark surveyed 1,000 Americans with mobile phones to learn what they … Continue reading

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Is Apple finally entering the NFC race with it’s iPone 5?

Mashable.com suggested yesterday (Jan 31, 2012) that the iPone5 may have NFC technology. “In a recent interview, MasterCard‘s chief emerging payments officer dropped a hint about the yet-to-be announced iPhone 5: the next smartphone from Apple might include near field … Continue reading

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