Internet Marketing 101: Use Your Blog to Generate Traffic

So, you’ve decided it is time to try your hand at Internet Marketing. Like any new venture into uncharted territory, where do you begin?  Before we begin we must realize a few fundamental truths: Continue reading

Table of contents for Internet Marketing 101

  1. Internet Marketing 101: How To Increase Sales
  2. Internet Marketing 101: Use Your Blog to Generate Traffic
  3. Internet Marketing 101: Lead Generation
  4. Internet Marketing 101: Monitoring Your Success
Posted in Internet Marketing | 4 Comments

Internet Marketing 101: Lead Generation

Lead Generation: What to do after they arrive to your site.

In the Online Marketing circles it is said that an email list is as good as gold. You probably are not going to sell your list so there will be no gold at the end of the rainbow, er, list. However, if planned properly, you will be able to earn some gold by using your email list to generate sales. Continue reading

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Internet Marketing 101: Monitoring Your Success

Analyze your success with Google Analytics

Too many of us involved in marketing our business are so busy running the day-to-day operations that when we finally turn our attention to marketing we tend to take the old urban legend of throwing spaghetti against the wall and seeing if it sticks. We throw it against the wall then move on. But we don’t stick around long enough to see if it sticks or slides down the wall. Continue reading

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Is Your Company Logo getting noticed?

3 seconds. What can you do in 3 seconds?

  • Bull rides are 8 seconds
  • You can stand in the painted area of a basketball court for only 3 seconds before it is considered a violation
  • You should have 3 seconds between you and the car ahead you, which gives you enough time and distance to respond to problems in the lane ahead of you
  • Apple is selling an iPad every three seconds
  • Just three seconds is the time it takes to make a decision

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Posted in Logo Design | 60 Comments

Is Your Logo Design Getting Lost in a Sea of Confusion?

Whoosh, “what was that?”

Whoosh, “there it goes again”

Whoosh, “I still can’t tell what it is”

Could this be your company logo, lost in a sea of confusion?

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Posted in Logo Design | 22 Comments

How to Blog: Blog Tips to Help You Become an Effective Blogger

Don’t just sit there….

So, there you are. sitting at your computer, staring blankly at the screen.  Sweat begins to roll down your temples. You blink, “got nothin”. You frown and wonder, “What the hell do I write about?” You have heard all the rhetoric about how you should be blogging. You relented and had WordPress installed on your website. So, here you sit. Thoughts run through your mind. Unfortunately, they aren’t the type of thoughts that you want your readers to see.

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Posted in Blogging | 41 Comments

Securing Self-Hosted WordPress Blogs

The following information comes from the WordPress.org website concerning Security Keys. For more information on securing your WordPress blog go to Mashable.com. This is valuable information, so I won’t have to spend hours trying to find it the next time I set up a blog,  I decided to post it here.

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Getting Started With a Self-Hosted Blog

So, I have covered why you should be blogging and How to get started blogging with hosted blogs. Finally, I would like to discuss which of the two biggies you should consider if you want to blog for your business.

Self-hosted blogs or Non-hosted blogs are blogs that are hosted on your own Website.

A non-hosted blog gives you the ability to integrate your blog into your existing website, giving you complete control over your content. Although there are several options out there, I will cover just two, WordPress and MovableType.  Below is a diagram from pingdom.com that will give you a quick overview of which blog platforms (and CMS) are the most popular among the top 100 blogs.

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Posted in Blogging | 7 Comments

Facebook’s Plans to Take Over a Double Edged Sword?

Facebook rolled out its new game plan at its F8 conference on Wednesday. They are looking to increase their presence on the internet. And after giving their moves a lot of thought I have to wonder if they aren’t playing with a double edge sword.

Facebook made three major announcements that will make it easier to connect third-party Web sites that adopt the firm’s new “open-graph protocol.”

The ramifications of this bold step, like a double-edge sword, can cut deep. Businesses can take advantage of this technology to grow its fan base, but will this mean that we will be inundated with more sales pitches? And the availability of abuse can cut even deeper.

But wait, there’s more

Posted in Blogging | 11 Comments

How To Get Started Blogging With Hosted Blogs

After much consideration you have decided it is time to test the water and start a blog. But, you’re not sure what to do.

Your first step is to set up a game plan. It is best to plan it out now rather than trying to make corrections once your blog is up and running. Although adjustments are a part of any successful game plan, due to accumulated links to your blog, setting up your blog correctly in the beginning will prevent problems later.

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Posted in Blogging | 32 Comments