Is Apple finally entering the NFC race with it’s iPone 5?

Mashable.com suggested yesterday (Jan 31, 2012) that the iPone5 may have NFC technology. “In a recent interview, MasterCard‘s chief emerging payments officer dropped a hint about the yet-to-be announced iPhone 5: the next smartphone from Apple might include near field communication technology.” Continue reading

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Have a Merry Christmas. What does that mean to you?

As the year progresses to this magical holiday season, we realize that each individual takes a different path to get here. We struggle through the year to make ends meet, to supply for our friends and family. With a year wrought with so much uncertainty, we push forward in our businesses and silently watch other businesses around us shut the doors on their dreams and aspirations. Continue reading

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How to Read a QR Code

QR Codes are Showing Up Everywhere These DaysWhat are those things? They are everywhere. What do I do with it?

Those things are called a “Quick Response” code, or QR code. It is a two-dimensional bar code that was first introduced in 1994 by the Nippondenso Company of Japan. It was developed with the major objective of making the process of reading codes easier by scanner equipment. Continue reading

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QR Codes and Mobile Marketing: What you Need to Know

Mobile MarketingEver since I can remember, I have always pushed the creative envelope; constantly critiquing my work and looking for new avenues to explore. This is one of the reasons why I enjoy working with the internet. There is always something new to discover. In fact, there are so many options to explore that it is very easy to get overwhelmed by too much information. Continue reading

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Transferring your WordPress.com Blog to a WordPress.org Blog

So, you have started a blog on WordPress.com, have had some success with building a following and now you want to monetize your blog. The question is, do you stay with your existing blog or venture out and see what other options are out there? Continue reading

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5 Tips for Effective Marketing with QR Codes and Mobile Landing Pages

Creating Effective Marketing with QR Codes and Mobile Landing Pages

So, you have read all the buzz about QR codes and what they can do for your online marketing. You have even found sites that can create the code for you. Now you are ready to slap that puppy on every printed piece you have, as well as placing it on the outside and inside of your business establishment. For more information on QR Codes, read previous post “QR codes, bridging the future with today.”

Continue reading

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8 Tips to Help Develop Your Creativity

When asked, who do you think is a creative person, most people will spout off the name of a famous artist.  Which, I believe is more of a generated response of expectation.  However, throughout our day we are constantly running across the path of people who are creative, a florist, an actor, poet, musician, dancer, painter, mathematician, scientist, chef, cooks, writers, the list goes on. Continue reading

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8 tips on Developing Customer Loyalty

In the fast-paced, topsy-turvy market we have all come to realize that competition is really fierce. You have worked really hard on building your business, developing new clients and pursuing the latest technology to develop your product line.

Yet, quietly, without notice, one-by –one you begin to lose your clients. You justify it as just attrition.  However, the bleeding continues and the question why is never posed. Stop, take a breath and ask yourself: Continue reading

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Using QR Codes in Your Internet Marketing

QR codes, bridging the future with today.

We’ve all seen those commercials about what the future will bring us. Some seem so far-fetched that they couldn’t possibly really work. I vaguely remember the commercial about a family member pulling an empty ketchup bottle out of the refrigerator (who would put an empty bottle back into the fridge?) and using the built-in scanner on the fridge to order a new bottle. Continue reading

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Internet Marketing 101: How To Increase Sales

A Paradigm Shift in Marketing

We are living in uncertain times.  Our financial markets have been hit hard, gas and food costs are spiraling out of control and our national and world economy is moving at an agonizingly slow pace. The word that best characterizes our current economic condition is “uncertainty.” Almost three years ago, our Federal Reserve chairman Ben Bernanke, in a speech to Congress, cautioned that the U.S. economy faced “numerous difficulties” and serious risks in the road to economic recovery. Continue reading

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