Mobile Marketing Services

What Part will Mobile Marketing Play in Your Marketing Campaign?

• Smartphones and other browser-equipped phones expected to grow to1.82 billion by 2013, compared to 1.78 billion PCs.
• Mobile devices share of overall web browsing is 4.36%, 430% increase over the last two years
• Mobile payments for digital and physical goods, money transfers and NFC contact-less transactions will reach $670 billion by 2015
• Nearly triple the current value of $240 billion.
• Fewer than 6% of businesses are doing any type of mobile marketing
• The percentage drops to less than .05% for companies doing less than $10 million per year

Now is the best time to start leveraging mobile marketing. It's still new in the eyes of both marketers and consumers

Understanding the Smartphone user

• Users search the internet with a degree of urgency
• They want results now and if you can't give it to them, they will go elsewhere.

Mobile Page Design

• Smartphone display resolution range from 480 x 800 to iPhone 960 x 640. The Droid Pro comes in at 320 x 480. A typical website is 1024 x 768.
• To see what your mobile surfers see, View your website on a simulated mobile device

Provide an easy way to connect with your company

• The goal is to get them to interact
• Sign up for a newsletter
• Connect with your social media
• Purchase your product
• Add an additional incentive for taking the steps for interacting

Mobile-Specific Content

• Content should be simplified, easy to digest
• Viewers on mobile devices are scanning for information
• They do not spend a lot of time reading information
• Your content will probably need to be rewritten for mobile-friendly reading

Track your results

• Use Google Analytics to track the results from your different QR campaigns
• Determine which campaign is more effective