Dynamic QR Codes
By linking your QR code to a specific landing page, you can simply change the content any time after the QR code has been printed, making your QR code dynamic.
Example of Using a Dynamic QR Code
Let's say your local pub has karaoke shows on Thursdays and parties on Fridays. With our mobile hosting plans, you can setup the content to change depending on the day of the week or you can even set a start date and an end date for an event you are running. When the dates have passed, the default content will be displayed. If this is a repeating event then this approach is far easier than setting up a new code or editing its link every week. As a rule, the QR Code should be connected to a mobile landing page to create a more positive user experience.
Tracking QR Codes
Tracking your QR codes are crucial for viewing the effectiveness of your campaigns. I recommend using a shortener like
bit.ly or
goo.gl. These two sites will shorten your hyperlink, once you have opened a free account, allowing you to track your codes.
Example
You have just completed a speech on "How QR Codes can be used in your marketing campaigns." You can keep in touch with your audience by passing out your business cards with your QR Code on it. It is an easy way for them to save your contact information, log on to your website to find out more about your presentation. All the while you are tracking and directly measuring the success of your speech.
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